Sandra Sinicco is a businesswoman and manager in communication and brand care, focusing on innovation and environmental companies. A journalist by training, she has expertise in marketing and expertise as a creative entrepreneur and leader of multidisciplinary and multicultural teams. Fluent in Portuguese, Spanish, English, Italian (and Friulan!), she also understands German and French. She is a consultant for startups and pre-scale ups that want to expand internationally, especially with a view to soft landing in Brazil and other Latin American countries. A Board Member by the IBGC, the Brazilian Institute of Corporate Governance, she is a Board Member of the LatAm chapter of the Eutech Chamber: the European Chamber of Technology Business, based in Switzerland. She is also a Board Member of Vortex, the League of University Entrepreneurs Leagues, bringing together more than 1000 students in the final phase of their university education and eager to undertake and also Institutional Director of The Conversation in Brazil. She is a member of the Board of the Museu da Pessoa. In the last 25 years, this pioneering organisation has gathered a collection of more than 30,000 life stories recorded by Brazilians. As a businesswoman, she founded in 1987 GrupoCASA, a strategic communication company focused on the innovation and technology industry, where, in addition to the company’s general management and service to particular customers, she had the role of leading multidisciplinary teams, integrating them into the same culture. She has experienced investor entry and exit processes in her company, directly leading to management and business model changes. In his performance in serving GrupoCASA’s unique customers, the following stand out: Experience in crisis management, having led high-level multidisciplinary and multicultural teams in meeting demands from Google/Orkut and Waze, among others. The design and coordination of Waze entry and dissemination strategies in Brazil and Mexico. Coordinated communication and relationship strategies with Google’s stakeholders in Brazil, from its arrival at the company to its expansion to offices with more than 200 people. And the coordination of the work of the communication agencies in Argentina, Chile and Mexico. Advising Israeli technology companies landing in Brazil, such as Moovit, SeeTree, Dynamo, 365Scores and others. Coordinated the Communication Campaign Tck Tck for Climate Change in Brazil for COP 15. In 2016, she established a subsidiary of GrupoCASA in London, where she works with the local innovation ecosystem. SHe created the Latam Edge Award, an award for startups and pre-scaleups from Latin America that want to expand to Europe, based in England. In 2018, she opened Latam Scaleup in the United Kingdom: a consultancy aimed at English startups and pre-scaleups that want to expand to Europe or Brazil. In 2020, in association with the BEC-Birmingham Enterprise Community, it created the Latam Global Connection Program aimed at CEOs and leaders of Latin American startups and pre-scaleups who want to prepare to expand internationally by acquiring and improving their Global Mindset. This program was the result of her experience with the Latam Edge Award she created in 2016 in the UK, aimed at innovative companies in Latin America. In it, he detected a huge “gap” in the Global Mindset of Latin American entrepreneurs. As a creative entrepreneur and articulator, she was responsible for creating several new businesses, having developed projects in Brazilian jewellery, environment and product and business design for startups and pre-scaleups. She conceived the projects, assembled teams, and found the financial resources to enable the execution and delivery of the conceived proposals. She managed multiple partners and sponsors. In 2007, she founded LatamPR – a Latin American network of independent communication and public relations agencies – having articulated representatives in 14 countries. She left the presidency of that network in 2021, moving to the position of Board Member. She is a member of the Brazilian Association of Creative Industries and founder of Abracom – Brazilian Association of Communication Companies, of which she was Director of International Relations (first biennium). She founded Eco press – the first environmental news agency in Brazil whose function was to transmit information on the environment in accessible language to subscribers and, simultaneously, train journalists at the beginning of their careers to produce better quality texts on the topic. At the beginning of her career, she worked for the newspapers La Gazzetta del Mezzogiorno in Bari, Italy, Panorama magazine in Milan, WHO – World Health Organization in Geneva/Switzerland and later in Brazil at O Estado de S.Paulo, Jornal da Tarde, O Movimento, Diario Popular, Agencia F4, Febem press office.